Obtenir un ebook gratuit The Right-Brain Business Plan: A Creative, Visual Map for Success by Jennifer Lee (2011) Paperback
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The Right-Brain Business Plan: A Creative, Visual Map for Success by Jennifer Lee (2011) Paperback
Obtenir un ebook gratuit The Right-Brain Business Plan: A Creative, Visual Map for Success by Jennifer Lee (2011) Paperback
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I fully expected to hate this book. I even started reading it without cracking the spine so that I could return it once I'd read it. I meet with a group of business women, most of whom are in creative fields, myself included, and we have a book club for business related books. This book was chosen by the group and ever since this book was published, I've thought it looked ridiculous.However, after reading it, I have two things to say...1. For a seriously right-brained individual, this book is awesome for helping them streamline their vision into something resembling a plan. You won't be able to take the end product to the bank, but you will make progress with your business goals.2. For someone like me, a right-brain person who understands and appreciates the value of spreadsheets and documents that are bank worthy, this book is a really fun way to help you gather and organize the data that would eventually feed a proper business plan. And you'll be left with something fun to use in your studio/office/etc. to help keep you on your path.Despite all my expectations, I'm happy to have read this book and will reference it from time to time in the future. And I will not be returning it. ;-)
Jennifer Lee is the author of The Right-Brain Business Plan: A Creative, Visual Map for Success. (This Jennifer is not the author of Frozen, this Jennifer runs Artizen Coaching.)If you run your own business, you have either avoided business plans or mastered them. There's not much room in between. Lee's idea is that business plans are left-brain based and that makes them hard for right-brain people. So she wrote a book that helps right-brain people write that business plan.The book is laid out with lots of color and worksheets (which you can download from her website.) Many of the steps look like art projects. If you like the idea of mind mapping, you will love this book!She has a left-brain, logical approach (with process steps) on how to use the book and why you should have a business plan. Then she helps you do it, creative style.Chapters in the book: The Skinny on the Right-Brain Business Plan Process and Structure Where Is Your Business Headed, and What Do You and Your Company Stand For? It's a Big World Out There--Where Do You and Your Business Fit In? Find and Connect with Your Perfect Customers? Develop a Financial Plan with Fun and Flair Build a Creative Playground of Business Support So You Don't Have to Go It Alone Make Your Plan Real with Goals, Strategies, and Action Steps Put the Finishing Touches on Your Right-Brain Business Plan Keep Your Right-Brain Business Plan AliveIt's an interesting book, I bought it because I'm always interested in new approaches to old ideas. And I am always interested in how very different people communicate with each other.I do find that she would help more people if she unwrapped some of the words she uses and assumes everyone knows. For example, she asks you list your values. Most people might think she means "honor, patriotism, generosity" and those are fine values. But in a business sense, she probably means different, more subtle values like, "doing administrative work regularly so it doesn't pile up," and "posting tips on my blog once a week." Still the book is a good read for a beginning solopreneur with no idea how to manage a business plan.
This book takes you through the process of starting a business from idea to implementation. It is clear, engaging and enjoyable.It helps get beyond the dullness of the usual business plan into visual activities. If you are someone who feels stifled by the usual tedium of business plans this is probably the book you have been looking for. Through collage, drawing and visualisation it gets you to the stuff you need to know what you need to know about starting and monitoring your business.It is an easier and more stimulating approach to the traditional business plan. If you are looking for a different approach to business then this isn't the book for you. What it is, is a more enjoyable way to do your business plan.In the kindle edition the text can be expanded but not the text in the illustrations. This means that some of it is difficult to read. This doesn't interfere much with the usefulness of the book, but it is certainly annoying. Buy the hard copy.
I do business plans and strategic plans for nonprofit organizations, which I find very rewarding. But a plan for my own company, well that is another story! This summer I vowed to build my business and set a firmer foundation from which to grow. I have read numerous books both on creating a business plan and creating vision boards and love the creative process, so giving a book like this a try was exciting for me. I am about half way though the book and three quarters finished with my business plan using the book as a guide. The left brain/right brain approach has been very satisfying. I found I had an altered book on hand to use for my creative plan and use envelopes to house the more left brained things like financial projections. I have found this book and technique very useful and plan to create some exercises for my clients to help them bring more right brain thinking to their planning process. This book is not just vision boards and magic, it is a very practical guide as well, and provides a variety of resources that will be needed for a more public plan (like when you go for a loan or are pursuing a new client). If you are totally left brained, this might not be your bag, even though it is very practical at the same time, for me it has been a great way to really think out and envision the future of my company.
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